The environment for SMEs in the UAE is becoming more favourable with each passing year. The UAE government has gone to considerable efforts to assist small enterprises, recognising their importance to the economy.
SMEs account for 94 per cent of all businesses in the UAE, or roughly 350,000 in total. They employ 42 per cent of the workforce in Dubai and account for 40 per cent of GDP.
However, ecosystems aren’t the only factor in a successful firm. To assure success, founders must focus on certain techniques ranging from proper marketing to the creation of nimble businesses. So, what can your business do to join the UAE’s thriving SME community?
Concentrate on your marketing strategy
Even if your product or service is the best thing since sliced bread if no one has heard of you, no one will buy from you. As a result, it’s critical to raise your profile, which will require effective marketing.
What can content marketing do for you?
The goal of content marketing is to establish a relationship with prospects based on trust. You can raise your company profile without the turn-off of a hard sell or the distrust of advertising by providing something for free, such as advice or insights.
Create your audience and profile by collecting prospects’ email addresses through a newsletter sign-up on your website. However, make sure you’re using it to deliver a variety of non-commercial content, such as articles, infographics, and videos.
Prospects want marketing to engage them and provide them with something of value. If you give people what they want, they’ll be more willing to become consumers. Create a blog that showcases your knowledge while also driving traffic to your website. Small businesses that blog regularly generate 126 per cent more leads than those that don’t.
Distribute your information with the help of meydan free zone via social media, in-person sponsored events, and paid search advertising in addition to your media (website) to maximise your reach.
Maintain your relevance by remaining adaptable and flexible
To get your startup over a certain stage, you’ll need to be adaptable. When it comes to versatility, it means being able to quickly adapt your products and services as needed. You will be able to grow if you can adapt quickly to changes.
Disruptors can be found almost anywhere. Although no one can forecast the future, founders must be prepared to pivot or adapt if new trends emerge out of nowhere.
